Near the end of the ads, the adults would change their minds once Chip gave them a taste of his Cookie Crisp. Typically an adult would interfere on the grounds that cookies are not breakfast food. In the format of the advertisements, Chip was a friendly pooch, no longer wearing a mask, who offered Cookie Crisp to a group of kids. Īfter General Mills bought the Cookie Crisp trademark Chip the Dog continued to be the mascot with the Cookie Crook and Cookie Cop from 1997 to 2005, with Cookie Crook and Cookie Cop unfortunately removed from the commercials entirely. In 1990, the Cookie Crook was given a sidekick named Chip the Dog. The Cookie Crook, the Cookie Cop, and Chip the Dog
#Wizard cookie full#
Eventually, the format of the ads changed to full animation, and the duo was portrayed as the size of normal humans an even more slapstick approach (similar to Looney Tunes) was used in these commercials. The Crook would have some new gadget or scheme to steal the cereal, but then the Cookie Cop would arrive and save the kid's cereal in the nick of time. In 1980, Cookie Jarvis was joined by Cookie Crook, an anti-hero robber who attempts to steal the Cookie Crisp in 1984 he was followed by his opponent, The Cookie Cop (full name Officer Crumb), a police officer (reminiscent of the Keystone Cops) with an Irish accent who thwarts the Cookie Crook's attempts to steal the Cookie Crisp.Ī typical ad would begin with the Cookie Crook attempting to steal the cereal from a live-action breakfast table often he and the Cookie Cop were portrayed as no larger than mice, so their pictures on the cereal bowl were "life size". Introduced in 1977, the first Cookie Crisp mascot, Cookie Jarvis, was a wizard in the Merlin mold, who with one wave of his wand, magically turned cookie jars into cereal bowls, usually chanting rhyming incantations along with it. It also includes round O shapes.Īdvertising Cookie Jarvis Ī box of Cookie Crisp from 1984, featuring Cookie Jarvis Keebler Cookie Crunch was introduced by Kellogg's in 2008. In 1997, Ralston sold their cereal line to General Mills, who soon after changed the recipe. This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored sprinkles.īirthday Cake Cookie Crisp was introduced in March 2018. Sprinkles Cookie Crisp was introduced in July 2009. ĭouble Chocolate Cookie Crisp was introduced in 2007. Peanut Butter Cookie Crisp was introduced in 2005 but phased out by 2007. From its introduction in 1977 until the early 1990's, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp.
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